Waco, Texas: Entertainment Comes Closer to Home With Outdoor Movies

Heritage Events Waco -- a local group promoting downtown entertainment -- teamed with the Waco Chamber of Commerce to launch “Movies in the Square,” a free outdoor cinema series in Heritage Square at 330 Austin Ave. Family-friendly films including Shrek and Happy Feet were projected on a 16×20-foot inflatable screen throughout the summer.

“We want to change the perception of downtown Waco,” said organiser Jonathan Garza. “It doesn't have a lot of foot traffic. We want people to realize downtown Waco is a fun and safe place to be.” The outdoor movies were part of a broader effort to build a cultural identity for the downtown area.