Open Air Cinema Screen Branding Options

Open Air Cinema inflatable screens are a great tool for promoting a brand or a cultural initiative.

Outdoor movie screenings are often free for the audience, so they're frequently supported by sponsors who appreciate the added visibility for their brand. Open Air Cinema can add a custom logo to the inflatable frame on virtually any screen size or type.

Recommended banner placement

The most common practice is to place your brand in the middle-bottom part of the inflatable screen. Other options are the side or top of the frame. We recommend not exceeding 15% of the space in the middle-bottom section, and on request we can place your branding in the right or left portion of the frame. The standard Open Air Cinema logo can also be removed from the frame if needed.

Sewn-on or removable banner

We offer two types of banner placement: permanent (sewn-on) or removable. For a permanent banner, send us your artwork and we'll print it and place it during the initial screen production. Some clients prefer a removable banner so they can rotate it depending on the function or sponsor — in that case we attach a Velcro strip of the necessary dimensions and send you the matching Velcro, so you can have banners printed yourself. If you buy a screen and later decide you'd like it branded, we can add your banner to the used screen — no problem.

General banner recommendations

We highly recommend avoiding white or other bright colors in your custom branding — any white area will reflect projector light and can distract the audience. The best results when printing on fabric come from vector-format artwork. Screen branding is especially effective when the screen is inflated early at the venue; once it's dark and the projected image is visible, it can make sense to project your branding onto the screen itself — or even show an animated ad.

Contact us today to discuss your inflatable screen branding options.