Dubai,United Arab Emirates: New Moon on World's Biggest Outdoor Screen

Fans of the Twilight series of vampire films will be able to se the latest instalment this week on the biggest outdoor screen in the world.
On Thursday night, New Moon, out on general release in the UAE on the same day, will be shown on a 4,000-square-foot, six-storey hight screen. It is the first in a series of films to be shown over 12 nights on the giant screen.
The series, which ends on December 7, is called Cinema Under the Stars and is organised by SwissOpenAir Concept.
The screen will be set up in the Dubai Media City Amphitheatre. Last year's inaugural series was staged at Madinat Jumeirah.
"The location last year was tight," said Farzin Samadian, the chief executive of SwissOpenAir Concept. "Last year, out of the 12 nights, we had 87 per cent occupacy, something over 22,000 people."
Last year's sponsor, the Abu Dhabi-based developer Hydra Properties, has chosen not to back this year's programme.

SwissOpenAir Concept, which has staged such events in 17 other countries, will provide funding.
We are not going to cancel because one title sponsor cannot come. We are continuing to finance it through the other locations, Mr Samadian said.
New Moon took almost US$73 million (Dh268m) on its US release last Friday, the highest single-day figure in US cinema history. It is based on the second of Stephenie Meyer's Twilight series of novels.
The story centres on the uneasy love between a vampire and a human.
Last year's Cinema Under the Stars series was the company's first in the Middle East.
The UAE was the first because it is one of the best markets in the Middle East and we are always looking to go to those markets that are quite safe, Mr Samadian said. And the need as well as the desire is there.
Next year, SwissOpenAir Concept is planning to expand beyond the UAE to include screenings in countries including Qatar and Egypt, Mr Samadian said.
The enormous screen is supported on a 70-tonne steel structure that is raised hydraulically at the start of each film.
The whole thing can be quickly lowered in case of high winds.
According to Mr Samadian, it cost seven figures in US dollars and makes screenings expensive and difficult to stage.
But he said he hoped the series would be about more than just the films.
Audiences can enjoy drinks and dinner outdoors before each movie.
Following Thursday's screening of New Moon, there is an after-show party sponsored by Red Bull.
Entry costs Dh65, and tickets for all the films can be purchased online or by phone via Time Out, at Virgin Megastores, and at the Dubai Media City Amphitheatre box office from 6pm daily.
Other films on the schedule include Zombieland, Amelia and Christmas Carol.
December 1 and 6 are reserved for two Bollywood Surprise nights of Indian films.
The series is supported by the Dubai International Film Festival. Dubai Media City is the location sponsor.
Robert Pattinson, background left, Kristen Stewart and Taylor Lautner, right, in a scene from The Twilight Saga: New Moon. Courtesy Summit Entertainment. Fans of the Twilight series of vampire films will be able to se the latest instalment this week on the biggest outdoor screen in the world. On Thursday night, New Moon, out on general release in the UAE on the same day, will be shown on a 4,000-square-foot, six-storey hight screen. It is the first in a series of films to be shown over 12 nights on the giant screen. The series, which ends on December 7, is called Cinema Under the Stars and is organised by SwissOpenAir Concept. The screen will be set up in the Dubai Media City Amphitheatre. Last year's inaugural series was staged at Madinat Jumeirah. "The location last year was tight," said Farzin Samadian, the chief executive of SwissOpenAir Concept. "Last year, out of the 12 nights, we had 87 per cent occupacy, something over 22,000 people." Last year's sponsor, the Abu Dhabi-based developer Hydra Properties, has chosen not to back this year's programme.

SwissOpenAir Concept, which has staged such events in 17 other countries, will provide funding. We are not going to cancel because one title sponsor cannot come. We are continuing to finance it through the other locations, Mr Samadian said. New Moon took almost US$73 million (Dh268m) on its US release last Friday, the highest single-day figure in US cinema history. It is based on the second of Stephenie Meyer's Twilight series of novels. The story centres on the uneasy love between a vampire and a human. Last year's Cinema Under the Stars series was the company's first in the Middle East. The UAE was the first because it is one of the best markets in the Middle East and we are always looking to go to those markets that are quite safe, Mr Samadian said. And the need as well as the desire is there. Next year, SwissOpenAir Concept is planning to expand beyond the UAE to include screenings in countries including Qatar and Egypt, Mr Samadian said. The enormous screen is supported on a 70-tonne steel structure that is raised hydraulically at the start of each film. The whole thing can be quickly lowered in case of high winds. According to Mr Samadian, it cost seven figures in US dollars and makes screenings expensive and difficult to stage. But he said he hoped the series would be about more than just the films. Audiences can enjoy drinks and dinner outdoors before each movie. Following Thursday's screening of New Moon, there is an after-show party sponsored by Red Bull. Entry costs Dh65, and tickets for all the films can be purchased online or by phone via Time Out, at Virgin Megastores, and at the Dubai Media City Amphitheatre box office from 6pm daily. Other films on the schedule include Zombieland, Amelia and Christmas Carol. December 1 and 6 are reserved for two Bollywood Surprise nights of Indian films. The series is supported by the Dubai International Film Festival. Dubai Media City is the location sponsor. Keach Hagey source-http://www.thenational.ae/apps/pbcs.dll/article?AID=/20091123/NATIONAL/711229838/1041/OPINION

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