Calgary, Alberta, Canada: The Calgary International Film Festival Kicks Off With Outdoor Movies in Alberta, Canada

The Calgary International Film Festival (CIFF) launched outdoor screenings as part of its public programme, opening with a free event on Stephen Avenue downtown where filmmakers were interviewed on-site and programmes distributed throughout the afternoon. Complimentary coffee and sponsor giveaways were provided at no charge.

Student discount tickets were available throughout the festival. Executive director Jacqueline Dupuis framed the outdoor component as part of CIFF's effort to differentiate itself nationally. “We've got a real opportunity to create a niche focus and start to stand out from festivals across Canada and around the world -- to create a destination film festival for Calgary,” she said.