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Cinerent and Hydra Open Air Cinema Present the First Outdoor Movie Screening in Abu Dhabi and Dubai, United Arab Emirates
by Michael Maltsev
For 20 years now, Cinerent OpenAir AG has successfully run its Open Air Cinema concept in six countries. On November 10th, 2008 it celebrated the opening of the first outdoor cinema in the United Arab Emirates. During 24 evenings with 12 shows in both Dubai and Abu Dhabi, the Hydra Open Air Cinema screened a selection of premieres, previews and Hollywood blockbusters for outdoor movie events. Moreover, the programme was completed by unique thematic evenings matching the local public's interest. It was the first time ever that an outdoor film event took place in the United Arab Emirates. Around 2000 spectators attended each screening.
Further Adaptation of the Swiss Open Air Cinema Concept
As known of Switzerland, the outdoor movie events took place at carefully chosen locations in the United Arab Emirates. Local catering partners provided a wide offer of food and beverages of high quality and thereby ensure the specific Open Air Cinema athmosphere. In Dubai the screen was set on the beach of the Hotel Madinat Jumeirah and offered a breathtaking view over the renown luxury hotel Burj Al Arab. Likewise, in Abu Dhabi, the Emirate Palace offers the adequate setting for the outdoor film event.
Over 90 tons of material, including the 400 meter screen, were shipped here from Switzerland. The screen was set up by a Cinerent OpenAir AG Team to be ready for the premiere on November 10th.
SwissOpenAir Concepts AG was responsible for the local organisation. They worked closely together with Cinerent OpenAir AG to adapt the Swiss OpenAir Cinema concept. Title sponsor was the real estate enterprise Hydra Properties.
Event homepage: www.hydraopenair.comSource: Official Cinerent Press Release. Read full article at: http://cinerent.ch/pages/index.php?s=32&n=54&lng=2#54.